What is SEO and Why Does My Company Need It?
Imagine a plane without wings. A car without wheels. A house without a roof. Sounds pretty silly, doesn’t it? Well, these everyday items rendered useless are equivocal to a website without SEO, making it impossible for your company to rank better in Google searches.
Search Engine Optimization sounds complex, but it’s really quite simple. There are over a trillion websites on the World Wide Web and, with that many stars in the galaxy, how can you possibly stand out in search engine results? How can a relatively new company land higher on a Google or Yahoo search than a company that has been around for 20 years? The answer is: Quality SEO.
SEO is a computer science that tells search engines that your company matters by targeting the keywords that your customers use when they’re looking for the services that you provide. Grid is Wise offers SEO services that will result in improved search engine rankings and quality internet leads.
It is important to note, however, that search engines have changed drastically since 2010. Today, while you still need quality SEO to assure your website isn’t blacklisted by Google, the internet has changed to a pay-to-play system.
As you can see in the diagram to the right, when you type “party supplies”, paid advertisements top the list. Following the advertisements, a map of the most relevant services near your search area appear and this is where most businesses aim to place in search engines.
Ranking high in search engines takes quality SEO that targets your industry keywords spread over time while your relevance in your industry builds. Additionally, Google loves “backlinks” and “dynamic content”.
Backlinks are links to your website on the websites of other credible businesses. The more your business is referenced on reputable websites, the more Google will consider your website a trustworthy search result.
Dynamic content is content on your website that is not static, meaning the content on your website is being updated regularly. Since company’s tend to sell the same products and services for years, this is routinely achieved by posting blogs.
Social media is another way to increase your website’s reputation. Social media platforms like Facebook, Instagram, and Twitter literally have billions of users, giving you the opportunity to spread your company’s mission statement like a wild fire. Your company should have social media presence so you can use these social media giants to link to your website, and your company website should link to your social media sites.
Statistics show that customers researching online will look at your listing for less than 2 seconds, so when someone does come across your website in a search result or social media link, you want your SEO keywords and description to be on point! Notice in the graphic there are a few examples of descriptions with three dots. This indicates that the company did not provide a succinct enough description of their web page, so the customer can’t read their entire message. There are other companies in this graphic that do a better job of getting straight to the point using the recommended character length. Descriptions that are too short, too long, or don’t use appropriate keywords will be flagged by Google as being disreputable.
What Are the Benefits of SEO Services by Grid Is Wise?
We’ll Research Industry Relevant Keywords So Your Company Ranks in Search Results
Detailed Traffic Reports So You Can Monitor Your Most Successful Marketing Efforts
Our Experts Will Help Integrate Your Social Media to Your Website to Improve Your SEO
Companies That Utilize SEO and Social Media on Their Website Rank Higher in Search Engines and Get More Customer Leads
SEO is an invaluable tool that is added to the backend of your website. It connects your website to the complex algorithms used by Google, a search engine that is used by 97% of internet users.
All websites designed by Grid is Wise include quality SEO to assure that not only will your website rank better in Google searches – leading to more daily traffic – but that the pages found in the search results are displayed with strategic, succinct, keyword-rich content that is carefully written to attract customers, resulting in more leads for your business.
